Dr. D worked in advertising for several years before pursuing her doctorate. She helped put together various programs and campaigns for the JCC, worked in Market Research and Sales, and went on to be an Associate Media Strategist at Nuts to Soup Media. At this boutique ad agency which was nestled within a larger ad agency called Doremus, she coordinated creative campaigns for various financial institutions, managed relationships with clients, and helped acquire new clients. Currently, Dr. D offers limited consumer psychology-based consultation with creative departments of ad agencies. Her services in this area are only offered for select brands, products, and matters that she believes can make a positive difference for consumers and the public at large.